Privacy Policy

In light of the General Data Protection Regulation (GDPR), we have comprehensively updated our Privacy Policy. This policy delineates how we handle and safeguard your information when you engage with our website. Should we request specific information by which you can be identified whilst using our website, rest assured it will only be utilised in accordance with this privacy statement. We may modify this policy periodically by updating this page, and we encourage users to review it regularly to remain informed of any changes.

We may collect and process the following categories of data about you:

Information You Provide: This refers to information about you that you furnish us with on our site (e.g., when requesting a prescription, requesting an online consultation, making purchases, subscribing to our newsletter, reporting a problem, writing a review, sending us correspondence, or any details you provide when registering to use our site). This information includes your name (first and last name), address, phone number, e-mail address, financial and credit card information, order details (which will include the names and dosages of the medicines you require), and any other information that you provide us with.

Information We Collect About You: We automatically collect information about your visit during your time on our website, referred to as “cookies”. This information aids in delivering a positive user experience when you browse the site and identifies areas for improvement. Please see our cookies policy for more information.

Information We Receive from Other Sources: We work closely with third parties (including, for example, business partners, payment and delivery services, advertising networks, analytics providers, search information providers, marketing agencies, and credit reference agencies) and may receive information about you from them. We may combine this information with information you give us and information we collect about you.

The information we collect is imperative for us as it allows us to better understand your needs and provide you with enhanced service. Your information is used in various ways, including:

• Fulfilling our obligations arising from contracts entered into between you and us, and providing you with information, products, or services that you request from us.
• Processing prescription requests, purchases, refunds, exchanges, and other transactions.
• Informing you of other goods and services.
• Enabling participation in interactive features of our service, when chosen by you.
• Notifying you of changes to our service(s).
• Conducting fraud protection and credit risk analysis.
• Administering our site and for internal operations, such as troubleshooting, data analysis, testing, research, statistical and survey purposes.
• Ensuring the safety and security of our site.
• Improving our site to ensure content is presented effectively for you and your computer.
• Making suggestions and recommendations to you and other users of our site about goods or services that may interest you.

We operate social media platforms, which in most cases are managed outside of the EU and may not comply with current Data Privacy Act and subsequent GDPR provisions, though they may conform to the U.S Privacy Shield protocol. Our process ensures that any personally identifiable data gathered on these platforms is in response to users interacting voluntarily with our marketing pages. The contact is considered a legitimate business enquiry. Personal contact data is removed from the site once the enquiry is processed or upon user request.

Our website uses Google Analytics to collect information about how visitors use our website. We anonymise this data at the point of collection and automatically delete user and event data older than three years.

We do not share, sell, lend, or lease any information that uniquely identifies a subscriber (such as email addresses or personal details) with anyone, except to the extent necessary to process transactions or provide services you have requested. To fulfil your order, process your payment details, and provide you with services, we may share your personal information with regulatory bodies and/or agencies, our trusted service providers, including but not limited to, payment gateway providers, delivery partners, analytics & search engine providers, and credit reference agencies.

Personal data is stored in the EU whether in digital or hard copy format. Personal data is stored in the US in digital format when the data storage company is certified with the EU-US Privacy Shield. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our utmost to protect your personal data, we cannot guarantee the security of data transmitted to the website; any such transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Our website may include links to other websites of interest. Once you have used these links to leave our site, please note that we do not have any control over that other website or its policies. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites, and such sites are not governed by this privacy policy.

You have several rights under the law regarding your personal information:

• The right to be informed about the collection and use of your personal information.
• The right of access to your information to verify the legality of our use of it.
• The right to request that inaccurate or incomplete information about you is rectified.
• The right to request the deletion or removal of your information where there is no further reason for us to use it (such as you have withdrawn your consent).
• The right to request your information to be passed to another pharmacy.
• The right to restrict the use of your information.
• The right to obtain and reuse the information that we have about you for your own purposes.
• The right to object to certain uses (such as for marketing purposes).
• The right not to be subject to a decision that has a legal effect on you that has been based on an automated decision.

Should you wish to exercise any of these rights or have an enquiry or concern about our privacy or cookie policy, please contact us at:

Prescription Centre

7 Selborne Street

Walsall

WS1 2JN

prescription.centre@nhs.net